A record-breaking run of 27 consecutive victories for the Welsh Premier League football champions The New Saints FC has earned global attention for recycling firm Recycling UK Ltd– the club’s main sponsor using its group brand RUKGROUP.COM.
The New Saints also known as TNS FC – the Oswestry-based football club – are celebrating a landmark season, currently sitting 19 points clear at the top of the Dafabet Welsh Premier League and having been crowned Welsh League Cup winners with a 4-0 win over Barry Town at the Cyncoed Stadium in Cardiff on 21 January.
The club has also had its name etched into the football history books after beating a 44-year old record held by Johan Cruyff’s Dutch giants Ajax since 1972, for the most number of consecutive victories in top-flight football. TNS recorded victory number 27, overtaking Ajax’s 26, on 30 December, beating Cefn Druids 2-0.
Recycling UK Ltd, which has its head office in Tarporley, Cheshire, has strong ties to the Oswestry area, through its Oswestry Waste Paper Ltd business. Other business in the group include Materials Recycling & Consultancy Ltd, Shredding UK Ltd and a joint venture with India-based Paper Works Trading LLC in Mumbai and the UAE.
Recycling UK has been the main sponsor for TNS since the start of the 2016/17 season when it signed up for a minimum of two years – which includes having the company name across the front of the team’s shirts and on perimeter advertising.
The club’s record-breaking success, as well as its participation in the early stages of the UEFA Champions League has seen its name – and that of RUKGROUP.COM – feature in news stories across the globe.
Commenting on the surge in interest in both The New Saints and RUK, the company’s managing director Neil Clarke, said: “We did not realise back then what a fantastic marketing opportunity we had signed up for. We thought that we would get some advertising and marketing coverage in the area around Oswestry and Shropshire and throughout Wales where we operate but we had two rounds of Champions League Qualifying with widespread coverage on live TV and Sky Sports News when we played Apoel Nicosia and through S4C televising the odd TNS league game live in Wales.
“What we didn’t expect was the UK and worldwide coverage that was going to erupt when TNS FC beat the Ajax Amsterdam record of 26 straight wins which had stood since 1972.”
Managing director, RUK Group
“What we didn’t expect was the UK and worldwide coverage that was going to erupt when TNS FC beat the Ajax Amsterdam record of 26 straight wins which had stood since 1972. We knew that the team owned by Mike Harris and built up over the years by him and his family had done something really special.”
Mr Clarke added: “It really hit home though when a friend of mine who lives in Houston, Texas contacted me to say CNN News were doing a news feed on TNS and their world record, showing video footage of TNS matches and also our name on the shirts.”
Congratulating TNS & RUK on their combined success, letsrecycle.com editor Steve Eminton said: “As a Southampton FC supporter myself I am always delighted to see the Saints doing well, whether they are new or old – and perhaps we could be celebrating a League Cup double for Saints, when Southampton play at Wembley next month! It is also great to see a UK recycling business getting global recognition.”
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Source: letsrecycle.com General